Blaxploitation or blacksploitation is a film genre which emerged in the United States circa 1970. It is considered an ethnic sub-genre of the general category of exploitation films. Blaxploitation films were originally made specifically for an urban black audience, although the genre’s audience appeal soon broadened to cross racial and ethnic lines. The term itself is a portmanteau of the words “black” and “exploitation,” and was coined in the early 1970s by the Los Angeles National Association for the Advancement of Colored People (NAACP) head, and ex-film publicist Junius Griffin. Blaxploitation films were the first to regularly feature soundtracks of funk and soul music as well as a primarily black cast.